Aligned to strategy.
Abounding in creativity.
Case Studies
Celebrating their nature
Revolin is a pickleball manufacturer committed to using nature-inspired materials like flax and basalt. Read more
Opening i's
on values
Kodiak Field Services is a water transfer group with biiiiiig ideas for their stale, corporate industry. Read more
Breaking
the law
WH Law is an uncommon law firm that embraces creativity and tech to move clients forward. Read more
More Work
Fostering an audience
Wait No More is the foster care arm of a large nonprofit, but with a much heavier mission. I helped them craft messaging that feels hopeful in the heartache for foster families and donors alike. Go to site
Empowering educators
NextEd is a team of educational visionaries who joined together to elevate Christian schools. It was my pleasure to help them unite around their voice—from mission to offerings and web copy. Go to site
Smoothing rough edges
Leaders by Trade helps experienced tradesmen become strong leaders. I helped them find their brand, purpose, and directed the UX/copy/visuals on their website. Go to site
Getting your bearings
Compass Financial Ministry is an amazing ministry teaching about God's definition of finances. In partnership with hey.u mktg, I helped them renew their mission, tagline, and website UX/copy. Go to site
Catchy as concrete
Rusin Concrete needed clarity on their foundation as they grew beyond founder-led. Working with hey.u marketing, I built a tagline that won contracts, stuck in brains, and rallied their team. Go to site
Your brand goes here :)
Whatever you have in mind, if you don't see it here, just ask. This page is just the tip of the iceberg on strategy, important words, campaigns, email, social, print, you name it. Schedule a call
Sketchy ideas.
Sound strategy.
When you work with Grayword, you get more than characters on a Word Doc. These concepts moved the needle for customers and designers.
Short words are a specialty.
Much of my work starts with strategy, then moves into the high-energy words. Those 20 characters that will name a company, drive a culture, and be ownable.
There is more.
But it’s secret.
The above examples are just the tip of the iceberg. Much of my work is internal, and that makes it sensitive. I’d love to hop on a call and tell you more about each of those projects. If it’s creativity, it’s exciting. But enough of the work, I’m sure you would like to learn a little about the guy who did it.