words and ideas that move you

Words that jump off a page are alive, to you and your audience.

Quite often, my clients come seeking clever words, but find they first need to discover who they are as a unit. What is your shared purpose and drive? Words come with ease to a company that knows itself.

I need inspiration.

Everyone knows how to write a text message, and we all took a language class. If your words never stood out, you're not alone. Sometimes you need an ally to bring the spark to a dry message.

I need a wordsmith.

You have the strategy, inspiration, and key messages—now how do you take that and campaign across channels like social, print, web? You need a writer who can adapt to character counts and maintain a message.

I need a megaphone.

Chris really impressed us with his in-depth research and creativity in our naming endeavor. He brought real value with his unique insights.

Renjoy

Chris is a master at word reduction! It’s not easy to “hand the microphone” to someone else, but his process to understand our mission proved very successful. He made our website succinct, clear, and powerful.

Courage Schools

Chris has a magical approach to helping companies develop their brand and refine their story! He took our passion for leadership development and wove it into a finished product that really defines who we are and what value we bring to customers.

Leaders By Trade

Chris was the first person to truly listen to our vision for the company. He translated our jumbled up ideas into beautiful, concise content that helped us identify our goals. This was the most important and valuable part of our rebrand.

Alpinecho

Chris possesses an innate skill to connect with individuals, understanding their core values and business objectives, and skillfully weave them into compelling narratives. His talent lies in crafting deeply resonant stories that truly capture the essence of his clients.

Agency Partner

Grayword helped us land on the right name with thorough and thoughtful questions, a systematic process, and a creative ideation that aligned with our strategic objectives.

Family Office Client

A few words summarize our experience working with Chris—creativity and professionalism. He played a vital role in helping us reshape our core.

Davar Ministries

I was shocked by how well he captured our essence and missional focus. I’d highly recommend anyone who is clarifying their focus to consider Chris as a Sherpa. He’ll not lead you astray.

Nonprofit Client

When those three things align, magic happens.

My client jumped from 80 applicants per month to 349 in a day. They boosted revenues, increased client base, and attracted more qualified prospects. That’s the power of a purposeful brand.

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Built for you.

Whether you need naming, tagline work, core values, a new website tone, or whatever else—if it has words, we can do it, a la carte. Take a look at some of the key services that may apply. Or we can take things hour by hour.

Services

Clearly communicating the purpose-driven brand. Richmond based, without borders.

The exercises Chris took our team through were incredibly revealing and helped our team coalesce around who we really are and the things we seek to accomplish. What used to take a lot of words is distilled into key statements we use in explaining our mission and purpose.

NextEd

Chris has the uncanny ability to unearth the soul of a project. Most of us simply wordsmith, or design, or strategize. Chris manages to clarify something more vital which was nearly forgotten: the identity which motivates, creates a healthy culture, and builds a thriving brand.

King Grizzly

Chris effectively synthesized multiple inputs into a common voice for our new enterprise. Our name and tagline have generated positive reactions from shareholders, CEOs, employees, and customers.

Blue Thread

We’ve always had a unique niche and vision, but were never able to quite put it into words—until we found Chris. We now have the right branding that says exactly who we are.