Chris has a unique gift of insight that can pierce through the fog to the heart of an organization, and then bring clarity to it. Our team was absolutely on board with our perfect tagline, name, pitches, website design and words, and more. We could not be more pleased.
Cynthia | Venture Capital
The exercises Chris took our team through were incredibly revealing and helped our team coalesce around who we really are and the things we seek to accomplish. What used to take a lot of words is distilled into key statements we use in explaining our mission and purpose.
Kurt | Education
Chris has the uncanny ability to unearth the soul of a project. Most of us simply wordsmith, or design, or strategize. Chris manages to clarify something more vital which was nearly forgotten: the identity which motivates, creates a healthy culture, and builds a thriving brand.
Brian | Agency Partner
Chris effectively synthesized multiple inputs into a common voice for our new enterprise. Our name and tagline have generated positive reactions from shareholders, CEOs, employees, and customers.
Brynne | Private Equity
I was shocked by how well he captured our essence and missional focus. I’d highly recommend anyone who is clarifying their focus to consider Chris as a Sherpa. He’ll not lead you astray.
Dan | Nonprofit
Chris has a magical approach to helping companies develop their brand and refine their story! He took our passion for leadership development and wove it into a finished product that really defines who we are and what value we bring to customers.
Steve | Leadership Development
We’ve always had a unique niche and vision, but were never able to quite put it into words—until we found Chris. We now have the right branding that says exactly who we are.
Staci | Construction
Chris was the first person to truly listen to our vision for the company. He translated our jumbled up ideas into beautiful, concise content that helped us identify our goals. This was the most important and valuable part of our rebrand.
Sarah | Consumer Goods
Chris possesses an innate skill to connect with individuals, understanding their core values and business objectives, and skillfully weave them into compelling narratives. His talent lies in crafting deeply resonant stories that truly capture the essence of his clients.
Kyle | Agency Partner
Grayword helped us land on the right name with thorough and thoughtful questions, a systematic process, and a creative ideation that aligned with our strategic objectives.
Dan | Family Office
A few words summarize our experience working with Chris—creativity and professionalism. He played a vital role in helping us reshape our core.
Mark | Nonprofit
Chris really impressed us with his in-depth research and creativity in our naming endeavor. He brought real value with his unique insights.
Luke | Real Estate
Grayword’s work was enlightening. The thoughtful, if unconventional, questions evoked real ideas and real power to create a brand that will last. Couldn’t be more pleased with the results.
Jacob | Finance
Chris is a master at word reduction! It’s not easy to “hand the microphone” to someone else, but his process to understand our mission proved very successful. He made our website succinct, clear, and powerful.
Jade | Education
20 years of familiarity with our own work had us in the clouds. We knew we had something special, but could not put it clearly into the right words. Grayword quickly provided clarity—now we have new energy and confidence.
Eric | Nonprofit
I believe Chris understands us better than we understood ourselves! His ability to translate broad ideas into a detailed final product was almost unbelievable and we’re so grateful!!! I’ve never enjoyed working with a brand firm more. The attention-to-detail is unmatched!
Joy | Venture Capital
Where do you need an trusted ally?
Quite often, my clients come seeking clever words, but find they first need to discover who they are as a unit. What is your shared purpose and ethos? What drives the foundational language and pitch decks?
Clarity on purpose
Everyone knows how to write a text message and we all have access to AI writing tools. Sometimes you need an ally to bring the spark, to set a standard for your staff or AI-generated tools to replicate.
Words that set a standard
You have the strategy, inspiration, and key messages—now how do you take that and draw it across audiences? You need an ally who can adapt across different mediums and not lose effectiveness.
Ideas that win people over
My CEO clients
found added benefits.
Every CEO and entrepreneur must be a master of moving parts, checking boxes, and monitoring investment. My clients found lasting efficiency through the foundational work we completed together, built on human connection.
Faster meetings
Wouldn’t you like to start speaking with the same vocabulary? My clients reported more effective leader meetings and less run-on video calls/texts.
More traction
What if everyone knew the direction you are heading together? Not pivoting to pointless tangents. My clients started executing, not debating over ideas.
Money saved
Just so you know, the back and forth in AI drafts, kick-offs, and copyediting will cost A LOT over time. I’ve had a number of clients try the AI speed route and pay.
Stronger ties
When you can clearly articulate your purpose, you can start building loyalty and drawing better talent. My clients found huge success here.